TCBY’s New Identity

TCBY’s New Identity
The arrogant yogurt company has rebranded itself. This one almost slipped past me. Check it out here. Seems to me, they are very hip now, and that was the major shortcoming of their original look. Design-wise, TCBY has been dated for at least a decade. Now, it is the modern look that will flounder, I’m afraid, all too quickly.

I’m not saying this look cannot last, but it does seem staunchly hip, by today’s standards. That said, I wish their were an arrogant yogurt place around where I live. I’m in the mood for TCBY, or Chill, but neither are close by. :(

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