Bit.ly’s New Design is Good. Naturally, People Don’t Like It.

Here's the new bit.ly puffer fishComments on a company blog post in reaction to the redesign aren’t exactly positive. People who have used Bitly exclusively to shorten links are complaining about the more complicated design. If you don’t have an account with Bitly, or choose to not login, you can easily shorten a link on Bitly’s homepage. However, if you login into an account and want to shorten a link, you have to “add a bitmark,” save the URL, choose to keep it private or make it public, and only then can you get the shortened link.

In response to the negative reactions from Bitly users, the company had this to say in an email to VentureBeat:

We completely understand the concerns expressed by some of our users. One thing we’d like to stress is while things have moved around a bit, none of the functionality within bitly has gone away. They’ve shifted a bit to enable us to focus on enhancing the most common use cases in saving and sharing bitly links (for example, we moved click/referrer stats to their own more detailed page). We’ve worked with hundreds of beta testers for months to incorporate feedback from them, and hope that this evolution of bitly will be more valuable in the long run. That said, this is only the first phase of the evolving product and we’re going to continue to make fast iterations based on feedback we receive from our members.

Bitly is in talks to raise a reported $20 million third round of funding. So far Bitly has raised $15 million from a laundry list of investors including Ron Conway, SV Angel, and AOL Ventures. The company is based in New York City and was founded in 2008. VentureBeat »

There’s nothing new here; just users complaining about something that just got a whole lot better. I like the new Bit.ly. I don’t know if I’ll user bitmarks much, but it’s a good concept.  

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