How Good Businesses Become an Integral Part of a Bigger Idea

Dan Cathy follows up after a round of meetings with Chick-fil-A restaurants’ staff:

The beautiful thing about developing and fostering relationships is that we don’t have to rely on marketing tactics and advertising to grow our business. The Chick-fil-A Cows have deservingly won every award there is to win in the advertising world… but that’s not why Chick-fil-A is successful.

Ads gain attention, but relationships garner intention and create fans that do more than just eat with us. They tweet about us. They call their friends. They BRING their friends… And then they share this relationship with others. CathyFamily »

It is about the relationships and values. This is a universal truth.