Nexus 7 Branding Copycats Apple’s Branding

Apple’s website has a distinct look and feel. The way their products are photographed, laid out, and the text orient around them was unique to Apple for many years—not to mention the soft colors, lots of white… Well, not anymore.

This is a screen shot of Google’s new Nexus 7 Android tablet webpage. It doesn’t look much like the iPad’s webpage on Apple.com from June 2012, but it does reflect the design and layout Apple used in 2011. The sub-navigation menu is just about in the same place. the three widgets of floating text beneath the featured image and “the playground is open” headline is very similar. Even the way the tablets are standing up together with fading reflections below them is straight up from an Apple iPhone/iPod/iPad marketing banner. Read more »

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