Here’s my question: how can any company survive long-term as an advertising company, knowing that the price of ads goes down as their effectiveness goes down? I think they’ll have to show more and more ads and make them more and more obtrusive — and eventually people will get sick of the ads.
Facebook already counts a significant fraction of the human race as members. It could double or maybe triple its number of users — but what then?
This is the problem I have with Facebook. There isn’t a long term plan where the users — who ought to be the customers — are treated well. If Facebook wants to survive, they will have to connive. Ads will overload the users of Facebook in order to sustain growth. When the users drop off because of intolerable ads, what will Facebook do then?