What the Artist Fears

Seth Godin:

The artist says, “that sounds like business, and I want nothing to do with it. It will corrupt me and make me think small.”

The businessperson says, “art is frightening, unpredictable and won’t pay.”

Because the artist fears business, she hesitates to think as big as she could, to imagine the impact she might be able to make, to envision the leverage that’s available to her.

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