Microsoft Debates the “Post-PC” Era

John Gruber:

John GruberApple’s post-PC vision isn’t about input devices — mice, keyboards, pens, whatever. It’s about exposed complexity. Tim Carmody argues in a follow-up at The Verge that Apple’s “post-PC” and Microsoft’s “PC-plus” aren’t that far apart. I think that remains to be seen. With the iPad, Apple has eliminated large amounts of complexity. With Windows 8, it remains to be seen whether Microsoft has eliminated complexity, or merely hidden it behind a Metro veneer.

I think the Steve Jobs quote Microsoft should be focused upon far predates this post-PC stuff. Go back to 1997:

“We have to let go of this notion that for Apple to win, Microsoft has to lose,” Jobs said. “We have to embrace the notion that for Apple to win, Apple has to do a really good job. If others are going to help us, that’s great. Because we need all the help we can get. […] The era of setting this up as a competition between Apple and Microsoft is over.”

Swap “Apple” and “Microsoft” and that’s the advice Microsoft needs today.